Intuit,a Computer Software Company,runs an Advertising Campaign for Quicken That

question 99

Multiple Choice

Intuit,a computer software company,runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred brand of financial software.This is an example of a(n) :

• A)emotional appeal.
• B)teaser appeal.
• C)product popularity appeal.
• D)transformational appeal.
• E)favorable price appeal.

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Definitions:

Paid Time-off Benefit

A company policy that allows employees to receive wages while they are not working during holidays, vacations, or other personal reasons.

Holidays and Vacations

Scheduled periods of rest and leisure that employees are entitled to, providing a break from work responsibilities.

Employee Assistance Programs

Services provided by employers to help employees deal with personal problems that might adversely affect their work performance and well-being.

Administering Benefit Packages

The process of managing and delivering employee benefit programs, including health insurance, retirement plans, and other perks.