Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed to Advertising

question 88

Multiple Choice

Under the DAGMAR model,a(n) _____ can be performed by,and attributed to advertising rather than a combination of marketing factors.

• A)advertising hierarchical plan
• B)functional communication change
• C)communications task
• D)marketing task
• E)advertising benchmark

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Definitions:

Incremental

Relating to a small or gradual change or increase, often considered in the context of adjustments or improvements.

Opportunity

A set of circumstances that makes it possible to do something or achieve a particular goal.

Scarcity

Refers to the fundamental economic problem of having seemingly unlimited human wants in a world of limited resources.

Marginal Revenue

The additional income earned from selling one more unit of a good or service.