Which of the Following Statements Is True About Informational/rational Advertising

question 75

Multiple Choice

Which of the following statements is true about informational/rational advertising appeals?

• A)The particular features,benefits,or attributes that serve as the basis for these appeals are constant across product categories.
• B)These types of appeals work well for products but not for services.
• C)The particular features,benefits,or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.
• D)The particular features,benefits,or attributes that serve as a basis for these appeals generally do not vary by market segment.
• E)Informational/rational ads create feelings,images,beliefs,and meanings about the product or service.

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Definitions:

Earplugs

Devices inserted in the ear canal to protect the ears from loud noises, water, or foreign bodies.

Jackknife Position

A position often used in physical activities, surgery, or yoga, where the body is bent at the waist to a significant degree, resembling the shape of a jackknife.

Special Table

A term that might refer to a table designed for a specific purpose or function, often in a technical or specialized setting.

Kraske Position

A positioning technique used in medical procedures where the patient lies on their abdomen with the hips elevated, facilitating access to the rectum or spine.