_____ Is an Advertising Execution Technique Often Used for Emotional

question 97

Multiple Choice

_____ is an advertising execution technique often used for emotional appeals.It offers a viewer a form of mental escape and/or an opportunity to envision themselves in a certain situation.

• A)Image advertising
• B)Demonstration
• C)Slice-of-life
• D)Animation
• E)Competitive advantage

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Definitions:

Opportunity Cost

The expense incurred by not choosing the second-best option during a decision-making process.

Sweaters

A knitted garment typically made of wool, cotton, or synthetic yarn, worn over the upper body for warmth.

Cookies

Small pieces of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing.

Specialization

The process in economics and production where individuals or entities focus on a narrow area of expertise to increase efficiency and output.