Which of the Following Statements Describe a Potential Problem Associated

question 13

Multiple Choice

Which of the following statements describe a potential problem associated with the use of indirect headlines in a print ad?

• A)They generate too much interest or curiosity among the readers which leads to lack of remembrance of the message.
• B)They may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
• C)They must always be accompanied by an engaging visual appeal in order to be effective.
• D)They only work when readers are already interested in the category of the good or service being advertised.
• E)They are often less effective at attracting readers' attention and interest because they are unable to provoke curiosity and lure readers into the body copy.

Discern the role of price in service management and how it influences consumer demand.

Describe the evolution of service marketing and the inclusion of technology in delivering future services.

Explain the significance of the service continuum and how different offerings fit into this continuum.

Grasp the importance of customer contact audits in enhancing service quality and delivery.

---

Definitions:

Warranty Liability

Legal obligation arising from warranty promises that ensure a product or service meets certain standards and conditions.

Negotiable Instruments

Written documents guaranteeing the payment of a specific amount of money, either on demand or at a set time, which can be transferred by endorsement.

Drawee

The party in a financial transaction who is directed to pay a certain sum of money in a draft or check, typically a bank.

Forged Indorsement

A fraudulent signature, often on the back of a negotiable instrument like a check, intended to transfer its ownership.