An Advertiser Bought a 15-Second Spot During Prime Time,but Realized

question 93

Multiple Choice

An advertiser bought a 15-second spot during prime time,but realized that there was very low recall for the advertisement.This could be due to:

• A)the presence of clutter.
• B)the lack of demographic selectivity of television.
• C)the low reach of television.
• D)the inherent deficiencies of television as a communication medium.
• E)message source alienation.

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Definitions:

Cognitive Therapy

A type of psychotherapy that aims to change negative patterns of thinking in order to alter unwanted behavior patterns and emotional states.

Speaking Engagement

An event or occasion where an individual is invited to speak in front of an audience about a specific topic or issue.

Reassure

To provide comfort or support to someone, often by assuring them that their concerns and fears are understood and will be addressed.

Cognitive-behavioral Therapy

A form of psychotherapy that emphasizes the role of thinking in how we feel and what we do, focusing on changing negative thought patterns and behaviors.