The Use of Actor James Garner's Voice Reading Poetry in a Series

question 31

Multiple Choice

The use of actor James Garner's voice reading poetry in a series of automobile commercials is an example of a:

• A)needledrop.
• B)talking jingle.
• C)voice-over.
• D)tagline.
• E)subtextual message.

---

Definitions:

Inoculation Theory

A communication theory suggesting that exposing people to a weakened form of an argument can help them resist persuasion by stronger, opposing arguments.

Quantitative Research

A research method that collects and analyzes numerical data to identify patterns, measure variables, and establish statistical relationships.

Qualitative Research

A research method focusing on understanding individuals' perceptions, motivations, and behaviors through observation and interpretation.

Diabetes Insipidus

A rare disorder characterized by intense thirst and the excretion of large amounts of dilute urine, unrelated to diabetes mellitus (sugar diabetes).