An Ad for Lipton Tea States That According to Laboratory

question 32

Multiple Choice

An ad for Lipton tea states that according to laboratory research,"a serving of tea has more antioxidants than a serving of carrots or broccoli." Which type of ad execution is being used in this example?

• A)Dramatization
• B)Testimonial
• C)Scientific/technical evidence
• D)Slice-of-life
• E)Comparison

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Definitions:

Hot-Stove Rule

A principle in management that likens the consistency, warning, immediacy, and impersonal nature of discipline in the workplace to touching a hot stove.

Outplacement Counseling Programs

Services provided by organizations to help former employees transition to new jobs, often including career counseling, job search assistance, and interview preparation.

Transition

The process or period of changing from one state or condition to another.

Dismissed Employees

Individuals who have been terminated from their job positions due to various reasons, including performance issues, organizational restructuring, or policy violations.