Leon Is the Creative Director for an Agency That Has

question 42

Multiple Choice

Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs.Before starting to develop creative ideas,Leon reads some golfing magazines and spends time talking to friends and co-workers who play golf.These activities are part of which step of the creative process?

• A)preparation
• B)incubation
• C)illumination
• D)verification
• E)revision

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Definitions:

Telephone Consumer Protection Act of 1991

A federal law that restricts telemarketing calls, the use of automated telephone equipment, and other forms of telephone-based marketing.

Prerecorded Voice

Involves automated messages delivered via telephone without the need for a live speaker.

Automatic Telephone Dialing System

Technology that can dial numbers without human intervention, often used in telemarketing.

Truth-in-Lending Act

U.S. federal law designed to promote transparency in consumer credit by requiring lenders to disclose important terms and costs of loans to borrowers.