Which of the Following Statements About Spot Advertising Is True

question 34

Multiple Choice

Which of the following statements about spot advertising is true?

• A)Spot advertising is subject to less commercial clutter than network advertising.
• B)Obtaining spot advertising for a number of different areas is quicker and easier than acquiring network advertising.
• C)Spot advertising is generally more expensive than network advertising.
• D)Only local advertisers use spot advertising.
• E)Spot advertising offers the national advertiser flexibility in adjusting to local market conditions.

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Definitions:

Dividend

A portion of a company's earnings that is paid to shareholders, usually on a quarterly basis, as a reward for owning the stock.

Liability

A company's financial debt or obligations that arise during the course of its business operations, required to be settled over time.

Stock Split

A corporate action that increases the number of shares in a company, leading to a decrease in the price per share while keeping the market capitalization the same.

Shares Outstanding

The total number of company's shares that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares.