For Weeks,Bridgette Had Been Trying to Come Up with a Creative

question 62

Multiple Choice

For weeks,Bridgette had been trying to come up with a creative approach to advertise light bulbs.She decided to try not to think about it for a while to see if her subconscious could figure something out.As she was relaxing in her bath one night,a great idea for a creative light bulb advertising campaign just seemed to pop into her head.She leapt out of the tub and began to write it all down before she forgot it.In terms of the creative process,Bridgette has just experienced the _____ step.

• A)immersion
• B)verification
• C)revision
• D)illumination
• E)reality check

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Definitions:

Directive Group Leader

A leader in a group setting who guides, structures, and directs the group's activities and discussions.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members.

Risky Shift

The tendency for groups to make decisions that are more extreme or riskier than the initial inclination of its members.

Collective Wisdom

Collective Wisdom is the comprehensive insight or knowledge derived from the collaborative thinking and experience of a group of individuals, surpassing the understanding of any single member.