Visa Credit Cards Ran Ads for a Number of Years

question 37

Multiple Choice

Visa credit cards ran ads for a number of years that center around the basic theme that "Visa Is Everywhere You Want to Be." These ads emphasized the fact that Visa is accepted more places than any of its competitors are.This is an example of a(n) :

• A)inherent drama appeal.
• B)long-running advertising campaign.
• C)conflict between the agency and the client producing an inability to create a new campaign theme.
• D)copy platform.
• E)creative blueprint.

---

Definitions:

Routine Problem Solving

A quick decision-making process used for addressing simple or frequently encountered problems.

Habit

A regular behavior or routine that is repeated often and tends to occur subconsciously.

Brand Loyalty

Brand loyalty is the tendency of consumers to continuously purchase the same brand's products or services over competitors due to favorable experiences or perceptions.

Consistent Purchase

The behavior of consumers repeatedly buying the same brand or product over time.