"Diamonds Are Forever," "Impossible Is Nothing" and "Just Do It

question 3

Multiple Choice

"Diamonds are forever," "Impossible is Nothing" and "Just do it" are all examples of:

• A)unique selling propositions.
• B)long-running advertising campaign themes.
• C)inherent drama appeals.
• D)copy platforms.
• E)creative blueprints.

---

Definitions:

Federal Outlays

Expenditures or spending by the federal government, including on programs, services, and interest on debt.

Federal Government Budget

An annual financial statement presenting the government's proposed revenues and spending for a financial year.

Servicing Debt

The process of paying interest and principal on borrowed funds, typically on a regular basis.

Trade Deficit

A situation where a country's imports of goods and services exceed its exports, leading to a negative balance of trade.