Leslie Is Working for a Local Agency as an Intern

question 47

Multiple Choice

Leslie is working for a local agency as an intern.Her company has been hired to develop an advertising campaign for chain of coffee shops.She has been given the task of coming up with the big idea.You can tell her big ideas:

• A)are very easy to come by.
• B)really only matter in advertising for consumer products and not for retail establishments.
• C)are typically not the basis for effective advertising campaigns.
• D)are only effective in business-to-business advertising.
• E)could become the basis of very creative and successful advertising campaigns.

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Definitions:

Mean Score

This refers to the average result obtained by dividing the total sum of all scores by the number of scores in a dataset.

IQ Tests

Standardized tests designed to measure human intelligence and cognitive abilities compared to the population.

Mean Score

An average score calculated by adding up all the scores of a group and then dividing by the number of scores.

IQ Tests

Standardized assessments designed to measure human intelligence and cognitive abilities in relation to an average score, usually with a mean of 100.