The "We Try Harder" and Wendy's "Where's the Beef?" Advertising

question 20

Multiple Choice

The "We try harder" and Wendy's "Where's the beef?" advertising campaign themes are examples of:

• A)universal selling propositions (USPs).
• B)big ideas that have been the basis for effective advertising campaigns.
• C)inherent drama approaches to developing big ideas.
• D)big ideas for ad campaigns that did not last very long.
• E)creative platforms that support products in the pioneering stage of their product life cycles.

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Definitions:

Clear And Present Danger

A doctrine used to test whether limitations may be placed on First Amendment freedoms of speech, press, or assembly when the exercise of these rights presents an immediate danger.

Affirmative Action

Policies or measures that favor individuals belonging to groups known to have been discriminated against previously, often related to education and employment.

Future Sum

The amount of money or value to be received or paid at a specified date in the future.

Interest Rate

The fee, represented as a fraction of the initial sum, that a creditor levies on a debtor for asset utilization.