Why Are Models of the Creative Process Valuable to Those

question 7

Multiple Choice

Why are models of the creative process valuable to those working in the creative area of advertising?

• A)The models let the client see what he or she is paying for.
• B)The models provide an organized approach to a creative problem.
• C)The models let creatives approach the creative process in whichever manner feels most comfortable to them.
• D)The models were developed by people who were successful advertisers themselves.
• E)The models create heuristics needed to determine whether an ad will accomplish its goals.

---

Definitions:

Percentage Method

A way of calculating withholding tax on an employee's wages based on predefined percentage rates.

Withholding Allowances

Claims made by employees on Form W-4 to reduce the amount of federal income tax withheld from their paychecks, based on their expected tax deductions and credits.

Withholding Per Pay Period

The amount of income tax an employer deducts from each paycheck, sent to the IRS on the employee's behalf, impacting the amount of potential refund or tax due.

Payroll Taxes Deposits

Payments made by employers to the IRS or other tax authorities for taxes withheld from employees' wages, including Social Security and Medicare taxes.