Which of the Following Statements Concerning Advertising on Cable Television

question 80

Multiple Choice

Which of the following statements concerning advertising on cable television is true?

• A)Cable time can only be purchased on a national level.
• B)Cable time can be purchased on a national,regional,or local level.
• C)Spot cable advertising revenues have decreased dramatically over the past five years.
• D)Local cable systems provide advertisers with a great deal of research information on demographics,lifestyles,and viewership patterns.
• E)The initial popularity of cable television has passed,and network television is once again the more popular medium.

Recognize the strategies for implementing change, including force-coercion and political maneuvering.

Understand Lewin's model for planned change and its phases.

Identify and explain different change strategies used by change agents, including rational persuasion.

Recognize the organizational targets for change including tasks, people, structure, technology, and culture.

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Definitions:

Common Information Effect

this phenomenon occurs when group members tend to focus and give more weight to information that everyone in the group knows, often at the expense of unique but possibly more valuable information.

Intervention

A deliberate process or action taken to improve a situation or address a problem within a team or organizational context.

Selective Exposure

The tendency to favor information or sources that reinforce existing beliefs, values, or attitudes, while avoiding contradictory information.

Role Assimilation

The process of adopting and internalizing the expectations, behaviors, and responsibilities associated with a particular social role within a group or society.