Leslie Is Working for a Local Agency as an Intern

question 47

Multiple Choice

Leslie is working for a local agency as an intern.Her company has been hired to develop an advertising campaign for chain of coffee shops.She has been given the task of coming up with the big idea.You can tell her big ideas:

• A)are very easy to come by.
• B)really only matter in advertising for consumer products and not for retail establishments.
• C)are typically not the basis for effective advertising campaigns.
• D)are only effective in business-to-business advertising.
• E)could become the basis of very creative and successful advertising campaigns.

---

Definitions:

Assignable Variation

Refers to variation in a process that can be traced to a specific cause, as opposed to random variation.

Cycle

A sequence of events or processes that repeat in a regular and predictable pattern.

Operators

Symbols or words that indicate an operation to be performed within an algebraic or programming context.

Standard Deviations

An indicator of how much the values in a group differ from each other.