When an Advertiser Uses an Ad That Emphasizes Psychological Associations

question 69

Multiple Choice

When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol,what type of advertising approach is being used?

• A)Unique selling proposition
• B)Image advertising
• C)Inherent drama
• D)Attribute-based positioning
• E)Refutational appeal

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Definitions:

Aging Schedule

A table that displays the amounts of receivables from customers, broken down into categories based on the time elapsed since the invoice date.

Seasonal Sales

Sales that are affected by the changes of the season, reflecting variations in consumer behavior and preferences at different times of the year.

Inventory Holdings

The quantity of goods and materials on hand at a particular period, reflecting a company's inventory levels.

Fixed Order Costs

Expenses that do not change with the quantity of inventory ordered, such as delivery charges or processing fees.