Which of the Following Statements Is True About Image Advertising

question 24

Multiple Choice

Which of the following statements is true about image advertising?

• A)It is used most often when there are significant functional or performance differences among brands.
• B)It is often used when competing brands are difficult to differentiate on a functional or performance basis.
• C)Advertisers often use it when their products or services offer a unique attribute or benefit to consumers.
• D)It is most commonly used for business-to-business products.
• E)It concentrates on those functional features of its product that are unique and cannot be imitated by the competitors.

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Definitions:

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Acting in ways consistent with what society and individuals typically think are good values.

Integrity

The quality of being honest and having strong moral principles, or the state of being whole and undivided.

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The conduct, behavior, and attitude deemed appropriate for individuals in a work or professional setting, emphasizing competence and ethical standards.