One Important Purpose of Setting Specific Advertising Goals and Objectives

question 43

Multiple Choice

One important purpose of setting specific advertising goals and objectives is to:

• A)provide a standard against which performance can be measured.
• B)put constraints on the creative department.
• C)have a method of determining when to delete products from the product line.
• D)forecast the market share level that can be attained by good advertising.
• E)protect all investors and debt holders.

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Definitions:

Moderate Length

Refers to something not too long nor too short, typically considered to be of a reasonable or acceptable size or duration.

Complete Answers

Responses or solutions that comprehensively address questions or problems, leaving no aspect unexplored.

Random Assignment

In an experiment, the assignment of participants to experimental conditions on the basis of chance.

Extraneous Variables

Variables that are not the focus of a study but can influence its outcome, potentially confounding the results if not controlled.