Which of Following Is a Likely Problem for a Manager

question 42

Multiple Choice

Which of following is a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short,often immeasurable,time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing mix variable other than price and promotion.
• D)No internal environmental variables have any significant influence on sales results.
• E)With the correctly selected promotion variables,no external environmental variables have any significant influence on sales results.

Discuss the importance of body language and its features in communication.

Understand the role and importance of visuals in enhancing document comprehensibility and appearance.

Identify the correct placement and integration of visuals in a document.

Recognize the need for consistency in the sizing, styling, and formatting of visuals.

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Definitions:

P(B)

P(B) denotes the probability of an event B occurring in the context of probability theory and statistics.

Mutually Exclusive

Describes two events that cannot occur at the same time. The occurrence of one event means the other cannot occur.

Independent Events

Two or more events where the occurrence of one event does not affect the probability of the other events occurring.

Dependent Events

Events whose occurrence or outcome is influenced by another event happening.