Which of the Following Statements Is True About the Communications

question 69

Multiple Choice

Which of the following statements is true about the communications objectives?

• A)It is easy to translate sales goals into communications objectives.
• B)It can be difficult to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional programs.
• D)Marketing managers do not recognize the value of setting communications objectives.
• E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

---

Definitions:

MRP

Material Requirements Planning; a system that calculates the materials and components needed to manufacture a product.

ERP

Enterprise Resource Planning; a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management, and supply chain operations.

POM Planning

Production and Operations Management Planning, involving the organization and coordination of manufacturing, production, and operations processes.

FAIS

The Financial Advisory and Intermediary Services Act, legislation aimed to regulate the offering of certain financial advisory and intermediary services to customers.