Which of the Following Statements Is True About the Communications

question 69

Multiple Choice

Which of the following statements is true about the communications objectives?

• A)It is easy to translate sales goals into communications objectives.
• B)It can be difficult to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional programs.
• D)Marketing managers do not recognize the value of setting communications objectives.
• E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

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