Inside-Out Planning

question 84

Multiple Choice

Inside-out planning:

• A)focuses on what the marketer wants to say,when the marketer wants to say it,things the marketer believes are important to his or her brand,and the media form the marketer wants to use.
• B)is another term for zero-based communications planning.
• C)starts with the customer and builds backward to the brand when developing an IMC program.
• D)is a method of implementing DAGMAR objectives.
• E)is used to forecast the validity of DAGMAR objectives.

---

Definitions:

Loudness

The perception of the intensity of sound waves, often measured in decibels, and subjectively experienced by listeners.

Timbre

The quality or color of sound that makes it unique, such as the difference in sound between a piano and a violin when playing the same note.

Sound Wave

A longitudinal wave consisting of compressions and rarefactions, which travels through a medium such as air or water.

Purity

The condition or quality of being clean, free from contaminants, or morally upright.