Which of the Following Is an Advantage of the Competitive

question 119

Multiple Choice

Which of the following is an advantage of the competitive parity method?

• A)It makes use of the buildup approach to establishment of promotional budgets.
• B)It leads to stability in the marketplace by minimizing marketing warfare.
• C)It is based on the fact that advertising and promotions are designed to accomplish specific objectives by addressing certain problems and opportunities.
• D)It gives due recognition to the contributions of creative executions and/or media allocations.
• E)Under this method, the budget is driven by the objectives to be attained.

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Definitions:

Gorget

A neck pendant, usually made of shell.

Sacrosanct Nature

The quality of being regarded as too important or valuable to be interfered with; often related to religion or tradition.

Chavín Iconography

Refers to the distinctive art style associated with the Chavín culture, an ancient pre-Columbian civilization in Peru, characterized by complex designs and symbolic imagery.

Andean Region

A geographical area in South America comprising the mountain ranges of the Andes and its surroundings, known for its rich indigenous cultures and histories.