Which Type of Specialized Service Would Have Most Likely Coordinated

question 1

Multiple Choice

Which type of specialized service would have most likely coordinated a program to allow consumers to mail in UPC codes from three Reynolds products to receive a free Blockbuster movie rental?

• A)Sales promotion agency
• B)Public relations firm
• C)Creative boutique
• D)Interactive agency
• E)Direct-response agency

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Definitions:

Special Revenue Fund

A fund used by a government to account for revenue from specific sources that are legally restricted to expenditure for particular purposes.

Capital Projects Fund

A type of governmental accounting fund used to finance and track the costs of major capital improvements and constructions.

Permanent Fund

A fund established to provide a stable source of revenue for specific purposes, often funded by endowments or resources that generate interest or other income.

Agency Fund

An agency fund is a fiduciary account held by a governmental unit that contains resources received and held as an agent for others, to be expended or invested according to the principal's direction.