According to the _____,The Consumer Is an Active Participant in the Communication

question 82

Multiple Choice

According to the _____,the consumer is an active participant in the communication process and gathers information through active learning.

• A)standard learning hierarchy
• B)low-involvement hierarchy
• C)dissonance/attribution model
• D)peripheral processing model
• E)maximum likelihood model

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Definitions:

Increase in Drive

An escalation in a motivational or biological imperative that compels individuals towards certain actions or behaviors.

Decrease in Drive

A reduction in the psychological forces that motivate a person to act towards achieving a goal or satisfying a need.

Mowrer's Theory

is a psychological theory proposed by O.H. Mowrer that outlines the role of two-factor learning in the development of avoidance learning and phobias through classical and operant conditioning.

Primary Emotions

Core emotions present from birth that do not require social learning, including joy, fear, anger, surprise, sadness, and disgust.