Visual Image Personalities

question 76

Multiple Choice

Visual image personalities:

• A)are typically used with complex products that require high-involvement.
• B)appear in ads for low-involvement products.
• C)require central route processing to be effective.
• D)typically shorten the cognitive stage of the consumer decision-making process.
• E)are used when consumers must go through all stages of AIDA before making a purchase.

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Definitions:

Social Needs

The essential requirements for individuals to feel accepted, valued, and connected within a community or society.

Incentive Theories

Incentive theories suggest that behavior is motivated by a desire for external rewards or incentives.

Drive Theories

Theories suggesting that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.

Social Motives

The psychological forces that drive individuals to interact, affiliate, or connect with others.