An Approach to Finding a Major Selling Idea That Uses

question 101

Multiple Choice

An approach to finding a major selling idea that uses consumer benefits as a foundation with an emphasis on presenting these benefits in a dramatic way is the _____ approach.

• A)unique selling proposition
• B)positioning
• C)inherent drama
• D)brand image
• E)benefit

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Definitions:

Animal Protection Commission

A governmental or non-governmental organization dedicated to ensuring the welfare and protection of animals, often by enforcing laws and regulations.

Civil Penalties

Fines or other penalties imposed by a governmental entity as punishment for violating particular civil laws, not constituting criminal sanctions.

Criminal Penalties

Sanctions or punishments imposed by law for the commission of criminal acts, such as fines, probation, or imprisonment.

Aesthetic and Massage Commission

A regulatory body overseeing licensing, practice standards, and ethics for professionals in aesthetics and massage therapy; may not exist under this specific name.