____ Is a Term Used to Describe a Message Receiver's

question 13

Multiple Choice

____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.

• A)Brand attitude
• B)Purchase intent
• C)Attitude toward the ad
• D)Counterargument
• E)Source derogation

---

Definitions:

Diversity

The inclusion of individuals from different backgrounds, cultures, ethnicities, genders, sexual orientations, and beliefs in a group or organization.

Different Backgrounds

Refers to the diverse origins, cultures, experiences, and perspectives individuals or groups bring to an environment or society.

Strength

The attribute or quality of being strong, capable, or having a high level of competence in a specific area.

Voluntarism

The principle or practice of relying on voluntary action or donations, often in the context of social services, community projects, or charitable organizations.