The Elaboration Likelihood Model (ELM)indicates That the Willingness to Process

question 16

Multiple Choice

The elaboration likelihood model (ELM) indicates that the willingness to process an ad is a function of two elements.They are the _____ to process the message.

• A)encoding and decoding abilities
• B)motivation and ability
• C)knowledge and technical skills
• D)attitude and linguistics skills
• E)verbal and nonverbal skills

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Definitions:

Oculomotor Nerve

The third cranial nerve that controls most of the eye's movements, the constriction of the pupil, and maintains an open eyelid.

Trochlear Nerve

Cranial nerve IV, to the muscle (superior oblique) turning around a pulley.

Occipital Lobe

The region of the brain located at the back of the head, responsible for processing visual information.

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).