Ned Is Planning to Buy a New Computer

question 72

Multiple Choice

Ned is planning to buy a new computer.He studied the contents of an ad describing the superiority of Dell computers and scrutinized how the advertising message argued in favor of Dell's superiority.According to the Elaboration Likelihood Model (ELM) ,Ned is engaging in what type of message processing?

• A)Support arguing
• B)Central processing
• C)Peripheral processing
• D)Source bolstering
• E)Comparative analysis

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Definitions:

Upside-Down Image

Refers to the way images are projected onto the retina in the eye, which the brain then interprets and flips to the correct orientation.

Retina

The light-sensitive layer of tissue at the back of the inner eye that converts light images into nerve signals sent to the brain.

Optic Disks

The point in the eye where the optic nerve connects to the retina, lacking photoreceptors, and creating a blind spot.

Ganglion Cells

Neurons located in the retina that receive visual information from photoreceptors and transmit it to the brain.