The Ad for Jergens Lotion Indicated That It Has Both

question 25

Multiple Choice

The ad for Jergens lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin.Someone who knew something about these additives work might respond to the ad by thinking,"Those fancy-sounding ingredients won't help my skin.It's too dry for some over-the-counter lotion to soften it." The individual's response to the ad's copy would be an example of a:

• A)negative ad execution thought.
• B)source derogation.
• C)support argument.
• D)counterargument.
• E)positive execution thought.

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Definitions:

"Hard Sell"

"Hard Sell" refers to aggressive and forceful sales tactics where a salesperson uses direct and insistent approaches to persuade customers to buy a product or service.

"Soft Sell"

A persuasive, indirect, and gentle marketing approach aimed at winning customers over without aggressive sales tactics.

Editorial Influence

The impact that editors have on the content and direction of media or publications, shaping perceptions and narratives.

Grassroots Actions

Initiatives or movements that start among the general public or at a local level, often aimed at social or political change.