The Elaboration Likelihood Model (ELM)states That There Are Two Basic

question 43

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion,the central route and the peripheral route.In case of the peripheral route to persuasion,the:

• A)message will be more likely received if a celebrity endorser is used.
• B)message should contain a lot of information.
• C)receiver is viewed as very actively involved in the communication process.
• D)quality of the message claims are more important than the spokesperson,headline,pictures,or music bed.
• E)sender is dealing with a high-involvement buying situation.

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Definitions:

Disinflation

A reduction in inflation rate, signifying a deceleration in how quickly the costs for goods and services increase.

Inflation

The progression speed of the general price index for goods and services, diminishing the effective value of money.

Cost-Push Inflation

Rising costs of doing business push up prices.

Open-Market Operations

Activities undertaken by central banks to buy or sell government securities in the open market to influence the money supply and interest rates.