The Elaboration Likelihood Model (ELM)indicates That the Willingness to Process

question 16

Multiple Choice

The elaboration likelihood model (ELM) indicates that the willingness to process an ad is a function of two elements.They are the _____ to process the message.

• A)encoding and decoding abilities
• B)motivation and ability
• C)knowledge and technical skills
• D)attitude and linguistics skills
• E)verbal and nonverbal skills

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Definitions:

Directing Conversation

The act of guiding or controlling the flow and topics of a conversation.

Active Process

A procedure or operation that involves energy expenditure and action to achieve a specific result or change.

Disease Process

The disease process refers to the sequence of events involved in the development and progression of a disease, including its cause, symptoms, and effects on the body.

Diaphoresis

Excessive sweating, often due to an underlying medical condition or physiological response to stress.