Research on the Elaboration Likelihood Model (ELM)has Shown That

question 104

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

• A)celebrities are effective peripheral cues in a high-involvement situation.
• B)celebrities are effective peripheral cues in a low-involvement situation.
• C)the quality of message arguments is likely to be very important in a low-involvement situation.
• D)the quality of the message claims is always less likely to be persuasive than the status of the celebrity endorser.
• E)peripheral cues are more important than detailed messages in high-involvement situations.

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Definitions:

Avoidant Attachment

A style of attachment characterized by difficulty in forming close relationships and maintaining emotional distance from others.

Secure Attachment

A strong emotional bond with caregivers during childhood, characterized by trust, safety, and confidence in exploring the environment.

Securely Attached

This term refers to an attachment style wherein individuals show confidence in the availability and responsiveness of their caregivers or partners.

Infants

Very young children or babies typically in the first year of life, characterized by rapid growth and developmental changes.