The Elaboration Likelihood Model (ELM)states That There Are Two Basic

question 43

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion,the central route and the peripheral route.In case of the peripheral route to persuasion,the:

• A)message will be more likely received if a celebrity endorser is used.
• B)message should contain a lot of information.
• C)receiver is viewed as very actively involved in the communication process.
• D)quality of the message claims are more important than the spokesperson,headline,pictures,or music bed.
• E)sender is dealing with a high-involvement buying situation.

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Definitions:

Labor Day

A public holiday celebrated in various countries to honor the labor movement and the contributions of laborers to the development and achievements of the country.

Men's Department

A section in a store dedicated to clothing, accessories, and items specifically designed for men.

Macy's

An American department store chain known for its wide range of consumer goods, including clothing, appliances, and home decor.

New York City

A major city in the United States, known for its significant cultural, financial, and media impact globally.