The _____ Model,the Best Known of the Response Hierarchies,shows the Process

question 89

Multiple Choice

The _____ model,the best known of the response hierarchies,shows the process by which advertising works.The premise of this model is that advertising effects occur over a period of time.

• A)diffusion rate
• B)objective-task
• C)innovation-adoption
• D)hierarchy of effects
• E)adoption objective

---

Definitions:

Compounded Semiannually

A method of calculating interest where the interest is added to the principal twice a year, leading to interest earned on interest.

Compounded Annually

This refers to the process of calculating interest on an investment or loan on a yearly basis, where interest from one year is added to the principal for calculation of interest in the next year.

Present Value

The current value of a future sum of money or stream of cash flows, given a specified rate of return.

Compounded Quarterly

The process of calculating interest on both the initial principal and the accumulated interest of previous periods on a quarterly basis.