Under a Centralized Organizational System,the Responsibility for Planning and Controlling

question 30

Multiple Choice

Under a centralized organizational system,the responsibility for planning and controlling the advertising and promotional function lies with the:

• A)brand manager.
• B)advertising manager.
• C)product manager.
• D)in-house agency.
• E)vice president of marketing.

---

Definitions:

Price Rationing

The allocation of goods among consumers using prices, where the goods go to those willing to pay the highest price, often used when demand exceeds supply.

Able

Generally refers to having the capacity, skill, or qualifications to perform an action or task.

Pay

The compensation received by an employee from an employer in exchange for work performed, typically provided as wages or salary.

Price Ceiling

A legally enforced upper limit on the price that can be asked for a product or service, beyond which it is not permissible to go.