Heinz Developed a Sales Promotion Program Called "All About Family

question 30

Multiple Choice

Heinz developed a sales promotion program called "All About Family." It offered a coupon of a free Halloween candy when one purchased any of five different participating Heinz brands.Cents-off coupons for the participating brands were placed in newspaper inserts.The campaign also featured a contest called the "Ultimate Family Night" sweepstakes.Heinz management most likely used _____ objectives to measure the effectiveness of this sales promotion.

• A)communication persuasiveness
• B)short-term sales
• C)long-term sales
• D)brand inquiry
• E)information parameters

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Definitions:

ANOVA Model

A statistical technique that assesses potential differences in a scale-level dependent variable by a nominal-level variable having 2 or more categories.

F Statistic

A ratio used in an analysis of variance test that determines the significance of groups’ differences in an experimental design.

ANOVA

An acronym for Analysis of Variance, a statistical method used to compare the means of three or more samples.

Main Effect

The direct effect of an independent variable on a dependent variable in experimental and statistical analysis.