Why Would General Motors Switch to an Incentive-Based Compensation System

question 44

Multiple Choice

Why would General Motors switch to an incentive-based compensation system with several of its agencies?

• A)To encourage its agencies to use more mass media advertising.
• B)To encourage its agencies to stop using network TV advertising.
• C)To reduce control.
• D)To demand more accountability and pay the agencies based on their performance.
• E)To accomplish all of the above objectives.

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