Many Baby Boomers,especially Males,can Easily Recognize the Aqua Blue Color

question 80

Multiple Choice

Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is:

• A)similar to that used for evaluating a product with both functional and psychological consequences.
• B)exemplary of cognitive planning.
• C)consistent with classical conditioning principles.
• D)related to current trends in advertising.
• E)reflective of the wheel of retailing hypothesis.

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Definitions:

Nonwhites

A term used to describe people who are not considered white, often in the context of racial demographics or discussions.

Automatic Processing

Refers to the nonconscious encoding of incidental information such as space, time, and frequency, and of well-learned information, such as word meanings.

The Spacing Effect

A memory phenomenon where learning is greater when studying is spread out over time, as opposed to studying the same amount of content in a single session.

Procedural Memory

A type of long-term memory responsible for knowing how to do things, also known as motor skills, involving tasks such as riding a bike or typing.