A(n)_____ Is the Type of Firm an Organization Would Hire

question 65

Multiple Choice

A(n) _____ is the type of firm an organization would hire to develop and implement programs to manage the organization's publicity and affairs with consumers and other relevant publics.

• A)public relations agency
• B)advertising agency
• C)media mix organization
• D)creative boutique
• E)direct-response agency

---

Definitions:

Noise

Any unwanted sound or disturbance that interferes with the communication process, leading to misunderstandings or errors.

TV Ads

Short for television advertisements, these are paid messages broadcast to viewers with the aim of promoting products, services, or ideas.

Shannon-Weaver

A model of communication originally developed to explain the process of information transmission through technical systems but also applied to human communication.

Decoder

A device or process that converts encoded information or signals back into a form that is understandable by humans or machines.