The _____ Is a Planning Tool That Can Be Used

question 80

Multiple Choice

The _____ is a planning tool that can be used by marketers to consider how controllable elements of the communications process interact with the consumers' response process.

• A)dissonance/attribution model
• B)persuasion matrix
• C)AIDA model
• D)response model
• E)elaboration likelihood model (ELM)

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Definitions:

Antidiuretic Hormone

A hormone released by the pituitary gland that regulates water retention in the body by increasing the concentration of solutes in the blood.

Collecting Ducts

Tubules in the kidneys that receive urine from the nephrons and transport it into the renal pelvis and ureter.

Reabsorbed

The process by which substances are taken back into the blood from the filtrate produced in the kidneys.

Concentration Gradient

A variation in the concentration of a substance across a distance; a key factor in diffusion processes.