The Ad for Jergens Lotion Indicated That It Has Both

question 81

Multiple Choice

The ad for Jergens lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin.Someone who knew something about these additives work might respond to the ad by thinking,"If it has both those ingredients,it must be really good for my skin.I'm going to buy a bottle." The individual's response to the ad's copy would be an example of a:

• A)negative ad execution thought.
• B)source derogation.
• C)support argument.
• D)counterargument.
• E)positive execution thought.

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Definitions:

Antitrust Laws

Legislation enacted to prevent monopolies and promote competition among businesses, ensuring fair market practices and consumer protection.

Deadweight Loss

Deadweight loss refers to a loss in economic efficiency that can occur when the equilibrium for a good or a service is not achieved or is not achievable.

Marginal Cost

The cost of producing one additional unit of a product or service, reflecting the change in total cost that arises from an increase in production.

Socially Efficient

The optimal allocation of resources that occurs when the social welfare is maximized, accounting for all costs and benefits to society.