Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

question 13

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence.According to Herbert Kelman,the three categories of source attributes that should be considered during the selection process are:

• A)power,image,and knowledge.
• B)credibility,attractiveness,and power.
• C)knowledge,fee,and recognizability.
• D)consistency,credibility,and continuity.
• E)credibility,recognizability,and individuality.

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Definitions:

Wealthy Industrialists

Individuals who have amassed significant wealth and influence through the operation and ownership of large-scale industries, often during the Industrial Revolution.

Berea College

A liberal arts college located in Kentucky, notable for being the first coeducational and racially integrated college in the Southern U.S.

Racial Integration

The process of ending racial segregation, involving the bringing together of races in a harmonious, unified manner.

Supreme Court

The highest judicial body in a country, typically having the ultimate authority over all other courts and adjudicating in the final appeal cases.