Which of the Following Statements Describes a Good Reason for Using

question 12

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

• A)Celebrities cannot draw attention to advertising messages in a cluttered media environment.
• B)The respect,popularity or admiration a celebrity enjoys may carry over to the product she or he endorses.
• C)Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
• D)Consumers may focus attention on the celebrity and not attend to the product and advertising message.
• E)The celebrity may be overexposed that would help achieve the recognition that is desired.

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Definitions:

Wheelchair Marathons

Competitive long-distance racing events specifically designed for athletes using wheelchairs.

Deviance Disavowal

The refusal to acknowledge behavior that deviates from societal norms or values, potentially as a means of self-protection or denial.

Challenging Stigma

Efforts or actions taken to combat or reduce the negative stereotypes and discrimination associated with a particular condition, identity, or status.

Impairments

Any loss or abnormality of psychological, physiological, or anatomical structure or function, impacting an individual's normal activities.