Using the Meaning Transfer Model of the Celebrity Endorsement Process,celebrities

question 27

Multiple Choice

Using the meaning transfer model of the celebrity endorsement process,celebrities draw their meanings from:

• A)the products they endorse.
• B)their popularity among consumers.
• C)their physical appearance.
• D)the roles they assume in their careers and the objects,persons,and contexts these roles bring them into contact with.
• E)the commercial development process and media selection.

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Definitions:

Appeals

In marketing, it refers to the techniques used by advertisers to emotionally or logically persuade the audience to take a certain action or adopt a specific viewpoint.

Educational Support

Assistance provided to facilitate learning, including tutoring, funding, resources, and technology.

Unique Selling Proposition

A marketing strategy that highlights the unique features, benefits, or advantages of a product or service, setting it apart from competitors.

USP

Unique Selling Proposition, a factor that differentiates a product from its competitors, such as price, quality, or feature.