The Ad in the Parenting Magazine Stated That Lysol Basin

question 26

Multiple Choice

The ad in the parenting magazine stated that Lysol Basin Tub & Tile Cleaner cleans soap scum better than either Scrubbing Bubbles marketed by SC Johnson & Son,Inc.or Tilex marketed by the Clorox Company.Therefore,this ad is an example of:

• A)confrontational advertising.
• B)two-sided advertising.
• C)comparative advertising.
• D)a recency appeal.
• E)refutational advertising.

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Definitions:

Architecture Strategy

A planning approach that outlines the structure, technology, and processes required to achieve long-term organizational goals.

House Of Brands

A brand management strategy wherein a company markets a range of separate and distinct brands, each focused on meeting the needs of different market segments.

Loyal Customers

are consumers who consistently prefer and purchase a particular brand or product over time, often due to satisfaction, personal identification, or perceived value.

Branded House

A branding strategy where a company uses its corporate brand to cover all its products and services, promoting a single, unified brand identity.